Resonate Analytics provides a detailed view of people’s values, beliefs and attitudes, going far beyond broad demographics and generic behavioral data. Only Resonate Analytics reports “why” someone acted and can compare the motivations of various online audiences to understand what causes them to take action.
Motivations are why people make decisions and act. Resonate is the only marketing technology company to deliver online media by directly targeting people based on what motivates them to buy a product or service or support a candidate or cause.
Resonate delivers advanced audience targeting based on motivations – the attributes that influence purchasing decisions. By combining traditional demographic and behavioral filters with our values-based targeting, we improve your online advertising.
They do if you are only using demographics to target them. Add motivations-based ad delivery to your media mix and see the results.
Resonate brings together the power of behavioral data, massive surveys, machine learning and big data to break down the silos that keep you from understanding why consumers act.