News

March 14

Press Releases

Business Wire
February 7

News

iMedia
February 1

News

The Examiner
January 31

News

Adotas

More News

February 21 Press Releases
Marketwire

 

Company Increases the Number of Million Dollar Clients by 5X

RESTON, VA--(Marketwire - Feb 21, 2013) - Resonate, the only advertising technology company that gives marketers the ability to target audiences based on people's values, today announced significant corporate growth in 2012. The 72 percent revenue expansion is attributed to a significant increase in its brand business as the number of new brand deals increased 116 percent in 2012.

February 1 Press Releases

RESTON, VA--(Marketwire - Feb 1, 2013) - Resonate, the only advertising technology company that gives marketers the ability to target audiences based on people's values, was recently named as one of the 2013 Best Places to Work in Virginia. The annual list of "Best Places to Work" was created by Virginia Business and Best Companies Group.

December 11 Press Releases
Marketwire

Resonate Unveils New Analytics and Insights Platform Focused on Values

Illuminate Combines Proprietary Values Research, Consumer Segmentation and Audience Insights in a Single Platform to Help Brands Optimize Media & Improve Messaging

August 22 Press Releases

Reston, VA  – Inc. magazine today ranked Resonate No. 235 on its 31st annual Inc. 500|5000, an exclusive ranking of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Companies such as Microsoft, Zappos, Intuit, Jamba Juice, Zipcar, Clif Bar, Vizio, Oracle, and many other well-known names gained early exposure as members of the Inc. 500|5000.

June 26 Press Releases

INVISION CEO and Former AOL Executive Brings Unique Combination of Experience and Insights to Industry Leading Advertising Technology Company

 

May 10 Press Releases

Reston, VA – Resonate, the company that connects advertisers with audiences based on values, announced today it has been named 2012 TiE50 award winner in the Internet/Social Networking category.

The TiE50 award recognizes the top technology startups in a number of categories, including Internet (including Social Networking), Energy (including Cleantech), Wireless/Mobile, Software (including Cloud Computing) and Life Sciences. Resonate was chosen out of 131 finalists that were competing for top honors.

February 22 Press Releases

Reston, VA -- Backing from Revolution Growth Fuels Expansion; Resonate Announces Plans to Transform Online Marketing With New Insights on the Unanswered Question: Why Do Consumers Respond?

 

Blog Posts

2013 Digital Media Power Players

As AlwaysOn Network announces its 2013 Digital Media Power Players list, we’re pleased to see Ted Leonsis & Steve Case from Revolution Growth, and Alan Patricof & Ian Sigalow from Greycroft Partners recognized on this list.

Nobody saw my ad, yet my eCPA was fantastic!

comScore’s Digital Future In Focus Report for 2013 states that 31% of ad impressions aren’t seen online. When you couple this with faulty last-touch attribution modes, that’s downright scary in a world where so many advertisers are looking for direct response metrics to measure their digital strategies. This stat provides a significant opportunity to intentionally or unintentionally game the system. 

Why is that?

Putting Agile Marketing Into Action

There was a great byline on CMO.com recently that highlighted the adpotion of Agile Marketing, including the desire of senior brand marketers to incorporate consumer values into the larger narrative of their brand and campaigns.  It’s refreshing to see the marketplace acknowledging that demographics and behaviors are no longer enough to create a “targeted audience.”  The concept was unheard of when we started out in 2008 on that very proposition.

News

Listen To The Moms: 3 Brand Marketing Insights For 2012

It’s the start of the year and each e-mail brings another list. The majority try to chronicle the best, worst or most important events of 2011. The best recognize the true game changers, the real losses and the unexpected surprises that made 2011 so interesting.