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March 14

Press Releases

Business Wire
February 7

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iMedia
February 1

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The Examiner
January 31

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Adotas

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June 18 Events

June 18-20. Meet up with Bryce Cullinane and share what you’ve learned

June 4 Events

The Sustainable Brands Conference is ground zero for sustainability, brand and innovation professionals who come together from around the world to be inspired, engaged and equipped to succeed by building the better brands of tomorrow, while building a network of likeminded colleagues who can help.

May 17 Events

Meet Resonate’s CRO George Stewart at IMedia’s Agency Summit, May 20-23 Colorado Springs, CO.. The summit is designed to bring together thought leaders and agency colleagues who will challenge the hype of Social, Mobile and Local (SloMoLo).

May 14 Events

The 10th Annual J Street Cup will be held on May 14, 2012. The proceeds from the 2012 event will proudly benefit the No Greater Sacrifice Foundation (NGS) and the Armed Services YMCA (ASYMCA).

May 3 Events

Resonate's Senior Director of the West Coast will be speaking on a panel regarding Advertising Innovation! Ad Targeting and Hypertargeting, Video Ads, Social Networks and Private Networks at Digital Hollywood.

April 22 Events

When It Comes To All Things Digital, Mother Knows Best: Are Moms transforming digital, or is it the other way around? Motherhood will always be about relationships and family, and digital is enhancing the ways Moms can relate and connect throughout their day - whether at home, at work, or on the go.

April 19 Events

Big Data and Politics -This electoral cycle, combining voter data with ad messaging has become an essential tactic for reaching voters online.  In 2012 the political community saw its first data-driven advertising. How are we leveraging Big Data in the online political space, what do you need to know, and what's to come? 

 

Blog Posts

2013 Digital Media Power Players

As AlwaysOn Network announces its 2013 Digital Media Power Players list, we’re pleased to see Ted Leonsis & Steve Case from Revolution Growth, and Alan Patricof & Ian Sigalow from Greycroft Partners recognized on this list.

Nobody saw my ad, yet my eCPA was fantastic!

comScore’s Digital Future In Focus Report for 2013 states that 31% of ad impressions aren’t seen online. When you couple this with faulty last-touch attribution modes, that’s downright scary in a world where so many advertisers are looking for direct response metrics to measure their digital strategies. This stat provides a significant opportunity to intentionally or unintentionally game the system. 

Why is that?

Putting Agile Marketing Into Action

There was a great byline on CMO.com recently that highlighted the adpotion of Agile Marketing, including the desire of senior brand marketers to incorporate consumer values into the larger narrative of their brand and campaigns.  It’s refreshing to see the marketplace acknowledging that demographics and behaviors are no longer enough to create a “targeted audience.”  The concept was unheard of when we started out in 2008 on that very proposition.

News

Listen To The Moms: 3 Brand Marketing Insights For 2012

It’s the start of the year and each e-mail brings another list. The majority try to chronicle the best, worst or most important events of 2011. The best recognize the true game changers, the real losses and the unexpected surprises that made 2011 so interesting.