Additions Will Boost Resonate’s NYC Presence and Expand on Values Based Insights and Targeting... More.
The digital ad industry is growing at a remarkable rate, with no real end in sight. On a macro level, the future looks... More.
"It's all in the attitude." That explains why men and women watching the same Super Bowl commercial can... More.
An overwhelming amount of ad execs will tell you that the way they target their ads is based on demographics. We all... More.
The digital media industry has a problem: It's addicted to data. No one seems to have enough; everyone is chasing the best suppliers. As with any drug, when dependence deepens, taking more of the drug actually helps us less and less. In this case, more data on top of data is not helping. We become more focused on the numbers that dance before our eyes and pay less attention to what they mean.
It’s the start of the year and each e-mail brings another list. The majority try to chronicle the best, worst or most important events of 2011. The best recognize the true game changers, the real losses and the unexpected surprises that made 2011 so interesting.
As Do Not Track pressure mounts, campaigns are taking notice.It’s technology that also allows an unprecedented level of precision. During the 2009 New Jersey governor’s race, Chris Christie launched an Internet-based defense of a tough attack from then-Gov. Jon Corzine.
Deciding which online ad targeting option is best for your campaign. One clear advantage online ads have over their television equivalents is inherent targetability—the relative ease with which advertisers can use them to reach niche audiences with customized messages.
Politics may have launched Resonate Networks Inc., but the corporate world has sustained the Reston company, which helps clients target their ads.