It’s the start of the year and each e-mail brings another list. The majority try to chronicle the best, worst or most important events of 2011. The best recognize the true game changers, the real losses and the unexpected surprises that made 2011 so interesting.

Deciding which online ad targeting option is best for your campaign. One clear advantage online ads have over their television equivalents is inherent targetability—the relative ease with which advertisers can use them to reach niche audiences with customized messages.