News

March 14

Press Releases

Business Wire
February 7

News

iMedia
February 1

News

The Examiner
January 31

News

Adotas

More News

February 22

Revolution Growth, Greycroft Partners and iNovia Capital have invested $20 million into Resonate, a big data ad tech company that targets audiences based on belief systems and values. The “big data” sector has become particularly hot, with VCs pouring $2.47 billion into such companies last year. That’s is a billion more than the year prior.

February 22

Steve Case and Ted Leonsis have made their second major investment with their $450 million Revolution Growth Fund. This time they’ve chosen to lead a $20 million investment in Reston, VA-based ad-targeting startup, Resonate Networks Inc.

February 22 News

Resonate just announced a $20M Series B funding led by Revolution Growth, a private investment fund run by AOL Co-Founder Steve Case, former AOL Vice Chair Ted Leonsis and former President of AOL Interative Donn Davis.

February 22 News

Reston, Va. -- Resonate, a Reston-based developer of audience targeting technology, said on Wednesday it has raised more than $20 million in its second round of funding, led by Revolution Growth, the DC-based investment firm created by AOL co-founder Steve Case and Wizards and Capitals owner Ted Leonsis.

February 22 News

Resonate Networks, Inc., an advertising technology company, has raised in excess of $20 million in Series B round of financing led by Revolution Growth with participation from Resonate’s Series A investors, Greycroft Partners and iNovia Capital.Ted Leonsis, former AOL Vice Chair and co-founder of Revolution Growth, will join Resonate’s board of directors.

February 22 News

Resonate, a Reston-based developer of audience targeting technology, said on Wednesday it has raised more than $20 million in its second round of funding, led by Revolution Growth, the DC-based investment firm created by AOL co-founder Steve Case and Wizards and Capitals owner Ted Leonsis. Previous backers Greycroft Partners and iNovia Capital also took part in the round, which the company will use, in part, to launch a new big data tool for political campaigns and corporate marketers.

February 21 News

Hotel ads featuring palm trees and white, sandy beaches start to look very appealing this time of year. However, according to recent research, the imagery and copy do little to motivate travelers to book hotel rooms.

January 30 Events

Blog Posts

2013 Digital Media Power Players

As AlwaysOn Network announces its 2013 Digital Media Power Players list, we’re pleased to see Ted Leonsis & Steve Case from Revolution Growth, and Alan Patricof & Ian Sigalow from Greycroft Partners recognized on this list.

Nobody saw my ad, yet my eCPA was fantastic!

comScore’s Digital Future In Focus Report for 2013 states that 31% of ad impressions aren’t seen online. When you couple this with faulty last-touch attribution modes, that’s downright scary in a world where so many advertisers are looking for direct response metrics to measure their digital strategies. This stat provides a significant opportunity to intentionally or unintentionally game the system. 

Why is that?

Putting Agile Marketing Into Action

There was a great byline on CMO.com recently that highlighted the adpotion of Agile Marketing, including the desire of senior brand marketers to incorporate consumer values into the larger narrative of their brand and campaigns.  It’s refreshing to see the marketplace acknowledging that demographics and behaviors are no longer enough to create a “targeted audience.”  The concept was unheard of when we started out in 2008 on that very proposition.

News

Listen To The Moms: 3 Brand Marketing Insights For 2012

It’s the start of the year and each e-mail brings another list. The majority try to chronicle the best, worst or most important events of 2011. The best recognize the true game changers, the real losses and the unexpected surprises that made 2011 so interesting.