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Resonate Networks, Inc., an advertising technology company, has raised in excess of $20 million in Series B round of financing led by Revolution Growth with participation from Resonate’s Series A investors, Greycroft Partners and iNovia Capital.Ted Leonsis, former AOL Vice Chair and co-founder of Revolution Growth, will join Resonate’s board of directors.
Resonate, a Reston-based developer of audience targeting technology, said on Wednesday it has raised more than $20 million in its second round of funding, led by Revolution Growth, the DC-based investment firm created by AOL co-founder Steve Case and Wizards and Capitals owner Ted Leonsis. Previous backers Greycroft Partners and iNovia Capital also took part in the round, which the company will use, in part, to launch a new big data tool for political campaigns and corporate marketers.
Earlier today, “values marketing” ad tech company Resonate Networks announced it had secured $20 million in funding in a round led by Revolution Growth. Previous investors from the Series A round of funding, Greycroft Partners, LLC and iNovia Capital, also participated in this round. Resonate, through its Insights Driven Media platform, aims to target ads to web users based on what they value, in addition to merely where they’ve been on the web, a method the company has said outperforms campaigns that use standard Big Data demographic models.
Reston, VA -- Backing from Revolution Growth Fuels Expansion; Resonate Announces Plans to Transform Online Marketing With New Insights on the Unanswered Question: Why Do Consumers Respond?
The Web ad industry has gotten crazily complicated. But advertisers’ goals remain as simple as ever: Put their messages in front of people who will care about them. Ad tech firm Resonate has a simple pitch along those lines: It says it can figure out what different groups of Internet users care about, and where to find them on the Web.
Resonate, a leading advertising technology company focused on values marketing, today announced that it will use more than $20 million in new funding from Revolution Growth and other investors to accelerate its business, including the launch of a breakthrough Big Data tool for political campaigns and corporate marketers.
Reston-based ad-targeting startup Resonate Networks Inc. has landed more than $20 million in a venture round led by Revolution Growth, the company announced Wednesday. Resonate, which uses surveys and data analytics to help corporate and political clients reach specific audiences, will use some of the fresh capital to launch a “big data” tool it says will allow for greater precision in targeting those messages.
Backing From Revolution Growth Fuels Expansion; Resonate Announces Plans to Transform Online Marketing With New Insights on the Unanswered Question: Why Do Consumers Respond?