Additions Will Boost Resonate’s NYC Presence and Expand on Values Based Insights and Targeting... More.
The digital ad industry is growing at a remarkable rate, with no real end in sight. On a macro level, the future looks... More.
"It's all in the attitude." That explains why men and women watching the same Super Bowl commercial can... More.
An overwhelming amount of ad execs will tell you that the way they target their ads is based on demographics. We all... More.
Resonate, the company that connects advertisers with audiences based on values, announced today it has been named a 2012 TiE50 award winner in the Internet/Social Networking category.
Reston, VA – Resonate, the company that connects advertisers with audiences based on values, announced today it has been named 2012 TiE50 award winner in the Internet/Social Networking category.
The TiE50 award recognizes the top technology startups in a number of categories, including Internet (including Social Networking), Energy (including Cleantech), Wireless/Mobile, Software (including Cloud Computing) and Life Sciences. Resonate was chosen out of 131 finalists that were competing for top honors.
Resonate's Senior Director of the West Coast will be speaking on a panel regarding Advertising Innovation! Ad Targeting and Hypertargeting, Video Ads, Social Networks and Private Networks at Digital Hollywood.
Resonate is the first online ad company to connect advertisers with audiences by understanding why people engage with a brand, campaign or issue. Its unique approach asks people about the values that drive their decisions allowing Resonate to deliver the right audience in the most optimal locations online. The company has raised $20M in venture money from Revolution Growth in February of 2012.
When It Comes To All Things Digital, Mother Knows Best: Are Moms transforming digital, or is it the other way around? Motherhood will always be about relationships and family, and digital is enhancing the ways Moms can relate and connect throughout their day - whether at home, at work, or on the go.
The Washington region began the year with a nearly identical amount of venture capital investment in terms of the number and size of deals compared with the first quarter of 2011. Forty deals worth $202.5 million were inked across Maryland, Virginia, West Virginia and the District during the first three months of the year.
Big Data and Politics -This electoral cycle, combining voter data with ad messaging has become an essential tactic for reaching voters online. In 2012 the political community saw its first data-driven advertising. How are we leveraging Big Data in the online political space, what do you need to know, and what's to come?