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May 11 News
Marketwire

Resonate, the company that connects advertisers with audiences based on values, announced today it has been named a 2012 TiE50 award winner in the Internet/Social Networking category.

May 10 Press Releases

Reston, VA – Resonate, the company that connects advertisers with audiences based on values, announced today it has been named 2012 TiE50 award winner in the Internet/Social Networking category.

The TiE50 award recognizes the top technology startups in a number of categories, including Internet (including Social Networking), Energy (including Cleantech), Wireless/Mobile, Software (including Cloud Computing) and Life Sciences. Resonate was chosen out of 131 finalists that were competing for top honors.

May 3 Events

Resonate's Senior Director of the West Coast will be speaking on a panel regarding Advertising Innovation! Ad Targeting and Hypertargeting, Video Ads, Social Networks and Private Networks at Digital Hollywood.

May 1 News
Lead 411

Resonate is the first online ad company to connect advertisers with audiences by understanding why people engage with a brand, campaign or issue. Its unique approach asks people about the values that drive their decisions allowing Resonate to deliver the right audience in the most optimal locations online. The company has raised $20M in venture money from Revolution Growth in February of 2012.

April 27 News
Famous DC

Last night’s FamousDC / Resonate Happy Hour was a huge success thanks to our generous sponsors, which included ResonateWeyerhaeuser, Roll Call, NJI Media and Story Partners.

April 22 Events

When It Comes To All Things Digital, Mother Knows Best: Are Moms transforming digital, or is it the other way around? Motherhood will always be about relationships and family, and digital is enhancing the ways Moms can relate and connect throughout their day - whether at home, at work, or on the go.

April 22 News

The Washington region began the year with a nearly identical amount of venture capital investment in terms of the number and size of deals compared with the first quarter of 2011. Forty deals worth $202.5 million were inked across Maryland, Virginia, West Virginia and the District during the first three months of the year.

April 19 Events

Big Data and Politics -This electoral cycle, combining voter data with ad messaging has become an essential tactic for reaching voters online.  In 2012 the political community saw its first data-driven advertising. How are we leveraging Big Data in the online political space, what do you need to know, and what's to come? 

 

Blog Posts

2013 Digital Media Power Players

As AlwaysOn Network announces its 2013 Digital Media Power Players list, we’re pleased to see Ted Leonsis & Steve Case from Revolution Growth, and Alan Patricof & Ian Sigalow from Greycroft Partners recognized on this list.

Nobody saw my ad, yet my eCPA was fantastic!

comScore’s Digital Future In Focus Report for 2013 states that 31% of ad impressions aren’t seen online. When you couple this with faulty last-touch attribution modes, that’s downright scary in a world where so many advertisers are looking for direct response metrics to measure their digital strategies. This stat provides a significant opportunity to intentionally or unintentionally game the system. 

Why is that?

Putting Agile Marketing Into Action

There was a great byline on CMO.com recently that highlighted the adpotion of Agile Marketing, including the desire of senior brand marketers to incorporate consumer values into the larger narrative of their brand and campaigns.  It’s refreshing to see the marketplace acknowledging that demographics and behaviors are no longer enough to create a “targeted audience.”  The concept was unheard of when we started out in 2008 on that very proposition.

News

Listen To The Moms: 3 Brand Marketing Insights For 2012

It’s the start of the year and each e-mail brings another list. The majority try to chronicle the best, worst or most important events of 2011. The best recognize the true game changers, the real losses and the unexpected surprises that made 2011 so interesting.