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March 14

Press Releases

Business Wire
February 7

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iMedia
February 1

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The Examiner
January 31

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Adotas

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June 18 Events

June 18-20. Meet up with Bryce Cullinane and share what you’ve learned

June 4 Events

The Sustainable Brands Conference is ground zero for sustainability, brand and innovation professionals who come together from around the world to be inspired, engaged and equipped to succeed by building the better brands of tomorrow, while building a network of likeminded colleagues who can help.

June 1 News
CMO.com

Simon Sinek's TED Talk presents “a simple but powerful model for how leaders inspire action” and explains why some leaders and companies are able to inspire when others aren’t.

May 17 Events

Meet Resonate’s CRO George Stewart at IMedia’s Agency Summit, May 20-23 Colorado Springs, CO.. The summit is designed to bring together thought leaders and agency colleagues who will challenge the hype of Social, Mobile and Local (SloMoLo).

May 14 Events

The 10th Annual J Street Cup will be held on May 14, 2012. The proceeds from the 2012 event will proudly benefit the No Greater Sacrifice Foundation (NGS) and the Armed Services YMCA (ASYMCA).

May 13 News
MELODIKA.net

Resonate, the company that connects advertisers with audiences based on values, announced today it has been named a 2012 TiE50 award winner in the Internet/Social Networking category.

May 12 News
Events Network

TiE, the organizer of TiEcon 2012, the world's largest conference for entrepreneurs, announced the winners of the TiE50 Awards. The TiE50 awards will be presented at TiEcon 2012, May 18 -- 19th, at the Santa Clara Convention Center in Santa Clara, CA.

May 11 News
Marketwire via Comtex

Resonate, the company that connects advertisers with audiences based on values, announced today it has been named a 2012 TiE50 award winner in the Internet/Social Networking category.

Blog Posts

2013 Digital Media Power Players

As AlwaysOn Network announces its 2013 Digital Media Power Players list, we’re pleased to see Ted Leonsis & Steve Case from Revolution Growth, and Alan Patricof & Ian Sigalow from Greycroft Partners recognized on this list.

Nobody saw my ad, yet my eCPA was fantastic!

comScore’s Digital Future In Focus Report for 2013 states that 31% of ad impressions aren’t seen online. When you couple this with faulty last-touch attribution modes, that’s downright scary in a world where so many advertisers are looking for direct response metrics to measure their digital strategies. This stat provides a significant opportunity to intentionally or unintentionally game the system. 

Why is that?

Putting Agile Marketing Into Action

There was a great byline on CMO.com recently that highlighted the adpotion of Agile Marketing, including the desire of senior brand marketers to incorporate consumer values into the larger narrative of their brand and campaigns.  It’s refreshing to see the marketplace acknowledging that demographics and behaviors are no longer enough to create a “targeted audience.”  The concept was unheard of when we started out in 2008 on that very proposition.

News

Listen To The Moms: 3 Brand Marketing Insights For 2012

It’s the start of the year and each e-mail brings another list. The majority try to chronicle the best, worst or most important events of 2011. The best recognize the true game changers, the real losses and the unexpected surprises that made 2011 so interesting.