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March 14

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Business Wire
February 7

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iMedia
February 1

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The Examiner
January 31

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August 1 News
Orlando Sentinel

An advertising technology firm has taken a look at “swing voters” in Florida and found they are more likely than other voters to be concerned about seeking a more efficient government, a cleaner environment and a strong military when choosing a candidate.

July 20 News
BizReport

With the 2012 Presidential Election looming, most are focused on how political campaigns are being managed and how voters are being engaged. But did you know brands can learn - and use - some of these strategies in general campaigns, and after election day?

July 16 News
Reuters

Resonate, a leading advertising technology company focused on connecting marketers with audiences based on values, unveiled new research that suggests consumers suffering from certain medical conditions are more likely to use multiple technology devices to ingest information.

June 26 Press Releases

INVISION CEO and Former AOL Executive Brings Unique Combination of Experience and Insights to Industry Leading Advertising Technology Company

 

June 26 News
Marketwatch

INVISION CEO and Former AOL Executive Brings Unique Combination of Experience and Insights to Industry Leading Advertising Technology Company

June 22 News
Huffington Post

Got insomnia? Chances are you also avidly watch TV online and tune in while doing other things, like using your computer.

June 19 News
BizReport

Resonate's study of over 4,500 respondents, of which 694 (14%) were self-identified as insomniacs, sufferers spend more time online each week and are more likely to watch television on a device other than a television set.

June 18 News
ClickZ

A recent study done by audience targeting firm Resonate shows that time-targeted advertising could help advertisers reach insomniacs online.

Blog Posts

2013 Digital Media Power Players

As AlwaysOn Network announces its 2013 Digital Media Power Players list, we’re pleased to see Ted Leonsis & Steve Case from Revolution Growth, and Alan Patricof & Ian Sigalow from Greycroft Partners recognized on this list.

Nobody saw my ad, yet my eCPA was fantastic!

comScore’s Digital Future In Focus Report for 2013 states that 31% of ad impressions aren’t seen online. When you couple this with faulty last-touch attribution modes, that’s downright scary in a world where so many advertisers are looking for direct response metrics to measure their digital strategies. This stat provides a significant opportunity to intentionally or unintentionally game the system. 

Why is that?

Putting Agile Marketing Into Action

There was a great byline on CMO.com recently that highlighted the adpotion of Agile Marketing, including the desire of senior brand marketers to incorporate consumer values into the larger narrative of their brand and campaigns.  It’s refreshing to see the marketplace acknowledging that demographics and behaviors are no longer enough to create a “targeted audience.”  The concept was unheard of when we started out in 2008 on that very proposition.

News

Listen To The Moms: 3 Brand Marketing Insights For 2012

It’s the start of the year and each e-mail brings another list. The majority try to chronicle the best, worst or most important events of 2011. The best recognize the true game changers, the real losses and the unexpected surprises that made 2011 so interesting.