Additions Will Boost Resonate’s NYC Presence and Expand on Values Based Insights and Targeting... More.
The digital ad industry is growing at a remarkable rate, with no real end in sight. On a macro level, the future looks... More.
"It's all in the attitude." That explains why men and women watching the same Super Bowl commercial can... More.
An overwhelming amount of ad execs will tell you that the way they target their ads is based on demographics. We all... More.
No matter what side of the aisle you sit or which key issues you support, you belong to a specific demographic that pollsters and statisticians have spent a great deal of time (and money) on trying to figure out what you stand for and the likelihood that it will influence other areas of your life.
Candidates use video ads not only as a fundraising tool, but also as a branding medium.
Bryan Gernert talks with InformationWeek about Resonate's unique values-based targeting and its application in this year's election.
The Makegood speaks with Bryan Gernert about startups and political campaigns.
Campaigns have been profiling potential voters for decades, but the glut of data available online changed the game in terms of how much they collect and how it's used. Now, thanks to complex models and real-time ad platforms, political advertising is becoming a personal affair.
Kudos to the team at Resonate Networks for making the Inc 5000 List - coming in at #235 and #33 in their category! My partners Steve Case, Donn Davis and I chose Resonate as one of our first investments in the Revolution Growth Fund for many reasons - not the least of which was their stellar management team and proprietary platform that helps businesses reach their ideal target audience.
Resonate Ranks No. 235 on the 2012 Inc. 500 With Three-Year Sales Growth of 1,520%
Reston, VA – Inc. magazine today ranked Resonate No. 235 on its 31st annual Inc. 500|5000, an exclusive ranking of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Companies such as Microsoft, Zappos, Intuit, Jamba Juice, Zipcar, Clif Bar, Vizio, Oracle, and many other well-known names gained early exposure as members of the Inc. 500|5000.