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March 14

Press Releases

Business Wire
February 7

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iMedia
February 1

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The Examiner
January 31

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Adotas

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November 7 News
CMSWire

No matter what side of the aisle you sit or which key issues you support, you belong to a specific demographic that pollsters and statisticians have spent a great deal of time (and money) on trying to figure out what you stand for and the likelihood that it will influence other areas of your life.

November 5 News
ADWEEK

Candidates use video ads not only as a fundraising tool, but also as a branding medium.

October 22 News
InformationWeek

Bryan Gernert talks with InformationWeek about Resonate's unique values-based targeting and its application in this year's election.

October 19 News
The Makegood

The Makegood speaks with Bryan Gernert about startups and political campaigns.

October 8 News
GigaOM

Campaigns have been profiling potential voters for decades, but the glut of data available online changed the game in terms of how much they collect and how it's used. Now, thanks to complex models and real-time ad platforms, political advertising is becoming a personal affair.

August 23 News
Ted's Take

Kudos to the team at Resonate Networks for making the Inc 5000 List - coming in at #235 and #33 in their category! My partners Steve Case, Donn Davis and I chose Resonate as one of our first investments in the Revolution Growth Fund for many reasons - not the least of which was their stellar management team and proprietary platform that helps businesses reach their ideal target audience.

August 22 News
Mark

Resonate Ranks No. 235 on the 2012 Inc. 500 With Three-Year Sales Growth of 1,520%

August 22 Press Releases

Reston, VA  – Inc. magazine today ranked Resonate No. 235 on its 31st annual Inc. 500|5000, an exclusive ranking of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Companies such as Microsoft, Zappos, Intuit, Jamba Juice, Zipcar, Clif Bar, Vizio, Oracle, and many other well-known names gained early exposure as members of the Inc. 500|5000.

Blog Posts

2013 Digital Media Power Players

As AlwaysOn Network announces its 2013 Digital Media Power Players list, we’re pleased to see Ted Leonsis & Steve Case from Revolution Growth, and Alan Patricof & Ian Sigalow from Greycroft Partners recognized on this list.

Nobody saw my ad, yet my eCPA was fantastic!

comScore’s Digital Future In Focus Report for 2013 states that 31% of ad impressions aren’t seen online. When you couple this with faulty last-touch attribution modes, that’s downright scary in a world where so many advertisers are looking for direct response metrics to measure their digital strategies. This stat provides a significant opportunity to intentionally or unintentionally game the system. 

Why is that?

Putting Agile Marketing Into Action

There was a great byline on CMO.com recently that highlighted the adpotion of Agile Marketing, including the desire of senior brand marketers to incorporate consumer values into the larger narrative of their brand and campaigns.  It’s refreshing to see the marketplace acknowledging that demographics and behaviors are no longer enough to create a “targeted audience.”  The concept was unheard of when we started out in 2008 on that very proposition.

News

Listen To The Moms: 3 Brand Marketing Insights For 2012

It’s the start of the year and each e-mail brings another list. The majority try to chronicle the best, worst or most important events of 2011. The best recognize the true game changers, the real losses and the unexpected surprises that made 2011 so interesting.