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Resonate Named One of America’s Most Promising Companies By Forbes Magazine
Reston, VA -- November 30, 2011
Resonate, the company that connects advertisers with audiences based on values, today announced it has been selected by Forbes magazine as one of America’s 100 Most Promising Companies. The Forbes list acknowledges 100 private up-and-coming companies that meet their editors’ strict criteria for compelling business models, strong management teams, notable customers, strategic partners and investment capital.
“This recognition from Forbes underscores the game-changing capability Resonate brings to the digital media market.” said Resonate CEO Bryan Gernert. “Leading Brands have known for decades that consumer values are the source of the most important insights describing consumers. By enabling advertisers to reach audiences defined by these values, and delivering optimization and measurement of online media based on these consumer values, Resonate has finally made consumer insights actionable for advertisers.”
Resonate's Insight Driven Media, is a unique offering that delivers value based insights into consumers coupled with a proven, values-based buying methodology to reach those consumers online.
“Sizing up younger, privately held companies is hard: Their fortunes can change very quickly and there’s a dearth of public data,” said Brett Nelson, executive editor at Forbes. “We took a more comprehensive approach to evaluate their health and potential.”
To sharpen its search, Forbes teamed up with CB Insights, a Manhattan-based data firm that tracks investment in high-growth private companies. With $650,000 in grants from the National Science Foundation, CB Insights has developed complex software called Mosaic that mines myriad online sources (from press releases and social networks to job boards and court filings) to come up with one, algorithmically derived score that measures a private company’s health. Forbes married Mosaic’s data-crunching with old-fashioned reporting to assemble a list of rising stars with bright growth prospects.
To view the complete the list, please visit www.forbes.com/ampc.
About Resonate
Resonate enables advertisers to reach audiences based on the nuances in consumers’ belief systems and values. Our proprietary platform allows marketers to build rich consumer profiles to power online advertising campaigns, and gain actionable consumer insights before, during, and after execution. Resonate’s insights power the campaign performance of leading brand and political advertisers.
Resonate is headquartered in Reston, Va. with offices in Chicago, Los Angeles, New York, and Washington D.C. For more information visit: www.resonateinsights.com.
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