Company Increases the Number of Million Dollar Clients by 5X

RESTON, VA--(Marketwire - Feb 21, 2013) - Resonate, the only advertising technology company that gives marketers the ability to target audiences based on people's values, today announced significant corporate growth in 2012. The 72 percent revenue expansion is attributed to a significant increase in its brand business as the number of new brand deals increased 116 percent in 2012.

RESTON, VA--(Marketwire - Feb 1, 2013) - Resonate, the only advertising technology company that gives marketers the ability to target audiences based on people's values, was recently named as one of the 2013 Best Places to Work in Virginia. The annual list of "Best Places to Work" was created by Virginia Business and Best Companies Group.

An overwhelming amount of ad execs will tell you that the way they target their ads is based on demographics. We all know it’s been a longstanding practice in the industry, but how far is getting them?  New data from Resonate takes a look at the values of female and male sports fans with the aim of helping advertisers engage with the right audience by finding out what motivates them.