Resonate just announced a $20M Series B funding led by Revolution Growth, a private investment fund run by AOL Co-Founder Steve Case, former AOL Vice... More.
News
February 22
News
February 22
Steve Case and Ted Leonsis have made their second major investment with their $450 million Revolution Growth Fund. This time they’ve chosen to... More.
February 22
News
Revolution Growth, Greycroft Partners and iNovia Capital have invested $20 million into Resonate, a big data ad tech company that targets... More.
February 22
News
Internet pioneer and NBA and NHL franchise owner Ted Leonsis says he was lured to invest in ad-tech firm Resonate by its team, technology, and... More.
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February 22
Press Releases
Reston, VA -- February 22, 2012
Backing from Revolution Growth Fuels Expansion; Resonate Announces Plans to Transform Online Marketing With New Insights on the Unanswered Question: Why Do Consumers Respond?
February 22
News
The Web ad industry has gotten crazily complicated. But advertisers’ goals remain as simple as ever: Put their messages in front of people who will care about them. Ad tech firm Resonate has a simple pitch along those lines: It says it can figure out what different groups of Internet users care about, and where to find them on the Web.
February 22
News
Reston-based ad-targeting startup Resonate Networks Inc. has landed more than $20 million in a venture round led by Revolution Growth, the company announced Wednesday. Resonate, which uses surveys and data analytics to help corporate and political clients reach specific audiences, will use some of the fresh capital to launch a “big data” tool it says will allow for greater precision in targeting those messages.
February 22
News
Backing From Revolution Growth Fuels Expansion; Resonate Announces Plans to Transform Online Marketing With New Insights on the Unanswered Question: Why Do Consumers Respond?
February 22
ADOTAS – Earlier today, “values marketing” ad tech company Resonate Networks announced it had secured $20 million in funding in a round led by Revolution Growth. Previous investors from the Series A round of funding, Greycroft Partners, LLC and iNovia Capital, also participated in this round.
February 22
News
Internet pioneer and NBA and NHL franchise owner Ted Leonsis says he was lured to invest in ad-tech firm Resonate by its team, technology, and revenue. Just in time for the 2012 election campaign, a suburban Washington, D.C., company has pulled in $20 million and the services of a pioneer in the online world to answer one of the most elusive questions in politics or marketing: Why do consumers or voters buy or vote the way they do?
February 22
News
Revolution Growth, Greycroft Partners and iNovia Capital have invested $20 million into Resonate, a big data ad tech company that targets audiences based on belief systems and values. The “big data” sector has become particularly hot, with VCs pouring $2.47 billion into such companies last year. That’s is a billion more than the year prior.
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Listen To The Moms: 3 Brand Marketing Insights For 2012
It’s the start of the year and each e-mail brings another list. The majority try to chronicle the best, worst or most important events of 2011. The best recognize the true game changers, the real losses and the unexpected surprises that made 2011 so interesting.
