Insights Are A Deliverable
Our reporting goes beyond spread sheets and data to tell clients “why” an audience responded. Our reports give insights into the values and attributes that motivate online audiences during and after the campaign. Campaign performance can now be measured by what is learned, not just who clicks.
Shining Insights Into the Bottom of the Funnel
You can't have too much insight into the “converted”. For clients focused on conversion our reporting provides extraordinary insights into audiences that are committed to a brand or a candidate. The better these Loyalists are understood, the easier it is to keep them loyal.
Getting Beyond the Click
Audiences that just click on ads don’t get much respect. But understanding more about “clickers” changes the way planners evaluate their CTRs. Resonate’s reporting focuses on insights that crack open CTR to reveal the defining values of these audiences.
Which Values Create Lift?
We do more than deliver a lift study. Our reporting uncovers the values, and attributes of the audiences that registered greater awareness or responded with a larger shift in attitude. We also report on the values of those consumers who responded less favorably. Those insights often prove even more valuable as they point to new opportunities.