Media Methodology

Media is more than a numbers game.

Insight into why a person acts cannot be achieved with demographics, behavioral data and contextual placements.

What’s lost? The difference between reaching consumers that value peace of mind when making purchase decisions or reaching Males, 18-24.

Turn Your Insights into Actions

We create audience profiles based on values, attributes and demographics, online behavior and make them actionable.

We start with insights driven by the consumer values that are at the core of every audience. Our insights are specialized for two types of marketers:

• Brand: consumer values, purchase drivers, attitudes towards corporate responsibility, and consumer activism
• Politics/Public Affairs: issue position support, political affiliations, voting behavior, and issue activism

We develop rich audience profiles mapped directly to audiences described in briefs and at the CMO’s conference table.

Taking it to The Marketplace: Quality Visitation Index (QVI)

The values, attitudes, and beliefs that drive insights are infused into our media buying process to find that same audience online. Our modeling methodology creates a score: the Quality Visitation Index (QVI) to determine where to find the audience. 

It is a proven predictive indicator of where to find an audience defined by insights and where your campaign will be most effective towards that particular audience. It combines:

• Online locations where your audience are actively engaged
• Profiles of those locations including: content quality, engagement, ad clutter and, historic performance