Insights Driven Campaigns

We Give Insights A Full Time Job

Resonate offers values-based insights at every point in the campaign. We start even before the campaign launches.

Pre-campaign Insights

Our pre-campaign insights give you a deeper understanding of your target audience. These insights are valuable in helping inform messaging decisions, validating what you know about your core audience, or defining sub-segments that may have never been a priority before.

Example of Pre-Campaign Insights:

Mid-Campaign Insights For Marketers Looking Beyond CTR:

Get the “why” behind audience responses to campaigns, including rich insights around core values, beliefs, attitudes and purchase drivers. Audience insights into what is actually driving performance.

For example:

• I look for products that come from a company that is socially responsible
• I support elimination of collective bargaining for public workers

For deeper insights we offer customized Brand “Insight” Lift Studies using the standard methodology: in-banner surveys but revealing the values that impact brand lift performance.

The in-banner survey can also be leveraged as an on-the-fly polling mechanism, customizing specific questions in the survey with the intent of gathering insights.

The study provides uniquely useful insights that can be leveraged for optimization or to gain a deeper understanding of your potential audience.

For Marketers Who Want Their Insights for Direct Performance Metrics

For campaigns with performance objectives, we can tie click or conversion performance data to our insights. You can get richer insights into the audience clicking or not clicking on your ads, or the profile of the types of people converting in your campaign.

Post-campaign Custom Insights

Our core values data provides an unprecedented foundation for developing custom insights. Our insights have led brands to change targets, re-think messaging and re-direct budgets. Political marketers have seen new issues emerge and re-defined targets ahead of their opposition.