Do Your Insights Have Reach?

Transforming knowledge into action has just become easy. Resonate makes consumer insights actionable; critical insights into values, attitude, consumer voting behavior and connections with brand. More.

Insights Are A Deliverable.

CTR isn’t enough. Make actionable audience insights a required deliverable. More.

 

Target Values-Change Minds

Know the causes the consumers you value, value. More.

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Give Insights a Full Time Job

Take consumer insights out of the database and into the marketplace. More.

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Blog Posts

2013 Digital Media Power Players

Submitted by Andy Hunn on March 11, 2013

As AlwaysOn Network announces its 2013 Digital Media Power Players list, we’re pleased to see Ted Leonsis & Steve Case from Revolution Growth, and Alan Patricof & Ian Sigalow from Greycroft Partners recognized on this list.

Nobody saw my ad, yet my eCPA was fantastic!

Submitted by Sung Shin on February 26, 2013

comScore’s Digital Future In Focus Report for 2013 states that 31% of ad impressions aren’t seen online. When you couple this with faulty last-touch attribution modes, that’s downright scary in a world where so many advertisers are looking for direct response metrics to measure their digital strategies. This stat provides a significant opportunity to intentionally or unintentionally game the system. 

Why is that?

Putting Agile Marketing Into Action

Submitted by Bryan Gernert on February 25, 2013

There was a great byline on CMO.com recently that highlighted the adpotion of Agile Marketing, including the desire of senior brand marketers to incorporate consumer values into the larger narrative of their brand and campaigns.  It’s refreshing to see the marketplace acknowledging that demographics and behaviors are no longer enough to create a “targeted audience.”  The concept was unheard of when we started out in 2008 on that very proposition.