Do Your Insights Have Reach?

Transforming knowledge into action has just become easy. Resonate makes consumer insights actionable; critical insights into values, attitude, consumer voting behavior and connections with brand. More.

Insights Are A Deliverable.

CTR isn’t enough. Make actionable audience insights a required deliverable. More.

 

Target Values-Change Minds

Know the causes the consumers you value, value. More.

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Give Insights a Full Time Job

Take consumer insights out of the database and into the marketplace. More.

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Blog Posts

How Bill Chose and Bought an Audi Q7 TDI

Submitted by Nick.Tabbal SVP... on May 1, 2012

I have spent years and a lot of effort figuring out why and how people buy products. Values are the key driver behind the “why” and they have always been at the core of our offerings. But the human decision process is complex and often even seems random.

But it’s not. It’s just six steps. So let’s take a walk with a mythical Bill as he goes through the process of buying a car.

 

Step 1: Context

The context is the specific need-state that drove Bill to want to buy a car

Your current insights are insults

Submitted by Sung Shin on March 14, 2012

Merriam Webster defines insights as "The act or result of apprehending the inner nature of things." So then why, as with everything else in our online ad ecosystem, does everyone fail to comprehend even basic English?

Insights With Benefits (For 2012+)

Submitted by Bryan Gernert on January 11, 2012

It’s the end of the year and each email brings another list.  The majority try to chronicle the best, worst or most important events of 2011.  The best recognize the true game changers, the real losses and the unexpected surprises that made 2011 so interesting.