White Papers: Insights Beyond the Data

The Resonate team is dedicated to looking at people, their values and their beliefs. Their insights have relevance beyond today’s political campaign or marketing program. Their analysis of the values that drive behavior often lead readers to change their minds.

Targeting Influentials Online White Paper

Effective targeting in public affairs advertising requires a means for reliably reaching the politically influential. This white paper describes Resonate's robust and statistically valid method for identifying and reaching these people online in the context of public affairs campaigns.

To download a copy of this document, please click on the link below. A PDF will begin downloading automatically.

Ideology Matters White Paper

Ideology Matters: A discussion paper of where Americans fit in the ideology spectrum and how politicians can deliver targeted messages to audiences that can help them win elections.

To download a copy of Ideology Matters, please click on the link below. A PDF will begin downloading automatically.

Why We Buy White Paper

Each year Advertisers invest billions of dollars to influence the decisions consumers will make when choosing to their products versus those of their competitors. However, little attention is placed on why consumers make their choices, develop their patterns of preference, and establish long-term loyalty to a brand, product, or cause. Surprising because so often it is the combination of current needs, desires, past behavior, long held attitudes, and deep seated personal values that determine why we buy.

To download a copy of Why We Buy, please click on the link below. A PDF will begin downloading automatically.