How We Do IT
Resonate’s approach is a privacy friendly and compliant methodology that uses opt-in large-scale survey research which is combined with opt-in browsing behavior at the respondent level (i.e. single source data).
Making It Simple
Resonate uses insights derived from the research database to develop a proprietary index for delivering online media plans.
Resonate’s proprietary survey questionnaires are delivered to an opt-in survey panel that is operated by leading market research companies. The survey data for each respondent is then combined with the respondents’ observed online browsing behavior (single-source) that is captured by the market research companies’ opt-in software based meters. Proprietary weighting and balancing algorithms are used to ensure that the survey respondents are representative of the US online adult population.
Resonate also developed Quality Visitation Indices (QVI) which are dynamically generated for each advertiser’s audiences and are designed to maximize the efficacy of campaigns.
Resonate uses the information stored in the research database and QVI to develop site-based media plans.