Resonate Networks (“Resonate”) is an online advertising technology company. We offer advertisers a new way to identify and reach highly targeted audiences online with Values Targeting™. Our Values Targeting technology and methodology enable us to deliver advertising to the desired audience for our clients.based upon proprietary research on the values, attitudes, and beliefs of the online population.
If you do not wish for us to maintain information about you for the purpose of targeting you with advertisements, you may choose to opt-out in a number of ways: through an opt-out in the footer of the Website, by clicking here, or by declining or deleting your Cookies by following the instructions for cookie refusal or deletion in your web browser. For more information see the ‘General’ section of the policy below.
WEBSITE PRIVACY PRACTICES
This section describes our privacy practices for information we collect about you when you visit the http://www.resonateinsights.com website (the “Website”).
Collection: Resonate collects PII about you for sales and marketing purposes. This occurs when you submit it voluntarily such as when you request that a sales person contact you or you download a white paper. When you request information from us, we may require certain PII, such as your email address, so we can provide you that information. To gather additional leads, we also use a third party web analytics tool that identifies the Internet Protocol or IP address and domain of a visitor to the Website and the pages viewed during the visit.
Use: We will use your PII to: (i) provide you with customer support; (ii) market products and services we believe may be of interest to you; (iii) respond to your requests, resolve disputes and/or troubleshoot problems; (iv) improve the quality of the Website, and (v) communicate with you about the Website. We may also create Non-PII records by excluding information that makes the record personally identifiable to you. We may use the Non-PII, including these Non-PII records, without restriction including for the following purposes: (i) understand more about the audience of visitors that comes to our Website; (ii) improve our internal operations and the content of our Website and software, (iii) to provide you, both on the Website and other websites, information about products and services we think will be of interest to you and (iv) customize the content and layout of our Website for you.
Your PII & Choice
Third Party Websites
The Website may contain links to websites operated by third parties whose privacy practices may differ from Resonate’s policies. While the company strives to only work with reputable entities, Resonate cannot guarantee that the privacy practices of other websites will conform to our own. As a result, we encourage you to check the privacy policies of all websites that you visit.
FOR USERS OUTSIDE THE UNITED STATES.
YOUR PERSONAL INFORMATION MAY BE PROCESSED BY US IN THE COUNTRY WHERE IT WAS COLLECTED AS WELL AS OTHER COUNTRIES (INCLUDING THE UNITED STATES) WHERE LAWS REGARDING PROCESSING OF PERSONAL INFORMATION MAY BE LESS STRINGENT THAN THE LAWS IN YOUR COUNTRY. BY USING THIS WEBSITE AND PROVIDING ANY PERSONAL INFORMATION, YOU ARE CONSENTING TO: (A) THE TRANSFER OF DATA FROM YOUR COUNTRY TO A COUNTRY THAT HAS LESS STRINGENT LAWS AND (B) THE PROCESSING OF YOUR PERSONAL INFORMATION IN CONFORMANCE WITH THIS POLICY.
OUR VALUES TARGETING TECHNOLOGY
The section below describes our privacy practices for information we collect in association with our Values Targeting technology. Resonate is both a research company and an ad delivery technology company and as a result our activities are split into a research phase and an ad delivery phase. We describe the collection, use and disclosure of each phase below.
Collection and Use:
(a) Research Phase. Resonate performs research, often in conjunction with research partners, who assist us in collecting specialized information about the attitudes, values, and beliefs of individuals (“Research Members”) and the websites the Research Members visit online. For example, we may have an interest in understanding the views of the online population generally regarding the values that affect their purchasing of different products, or their stance on particular issues, such as climate change or healthcare reform and what a segment of this online population reads online.
The research techniques that we or our research partners use in collecting information about Research Members are tailored based on our business needs, but in all cases where Resonate directly collects information from Research Members, we disclose what information we collect and how we collect it in accordance with applicable law and industry standards. Our research partners are contractually required to do the same.
We use the research to predict the online ads that are most likely to be of interest to you and others as more fully described in the ad delivery phase below. We do not use the information collected during the research phase to explicitly target Research Members with online advertising during the ad delivery phase described below. To the extent that an individual might be a Research Member and the recipient of advertisement delivered by Resonate this would be coincidental.
(b) Ad Delivery Phase. By analyzing the research information, Resonate’s proprietary technology will predict the online ads that are most likely to be of interest to you. We deliver advertisements to: (i) the websites where consumers with the desired attitudes are most likely to visit or (ii) to a webpage you are visiting if we believe you have the desired attitudes and attributes based on the information we have collected about you (as described below).
To assist us in better targeting advertisements, Resonate may receive non-PII through partnerships with online and offline third-party data providers. We may use this third party non-PII in conjunction with the information and cookie we associate with your browser, to provide more precise feedback to our customers and otherwise deliver and improve our services. In addition, we may ask our advertising partners to deliver an advertisement to you if they have associated you with a particular attribute (e.g., demographic or geographic information) or desired attitude. Our advertising partners are contractually obligated to conform with applicable law, industry standards and their own privacy policies. Our customers may independently share PII with third-party data providers. These third parties may use that PII on behalf of our customers to create reports. They may also use PII on behalf of customers to create non-PII data shared with Resonate for the purpose of targeting advertisements for those customers. Resonate does not control the sharing or processing of PII by our customers and third-party data providers. Please review their privacy policies for information about their use of PII.
When we serve an advertisement, we, a company working on our behalf (currently DoubleClick) or one of our data partners, may set a cookie on your browser or request that you complete a survey. The cookie or survey may collect information about the attributes and/or attitudes associated with the advertisement and your interactions with it including whether you have clicked the ad. In the event that we see your cookie somewhere on the Internet again at a later date, we use the cookie and the information associated to it to determine if we should deliver to you an advertisement that may be of interest to you. We, and/or our data partners, also use the information associated with the cookie or collected through the survey to improve our services and to calculate and measure the effectiveness, reach and/or frequency of our advertising campaigns. Our data partners are required to use the information associated with these cookies or surveys in conformance with applicable law.
We do not collect PII in or related to our delivery of advertisements.
Disclosure: We currently disclose the Non-PII collected during the research phase in aggregated form to support our sales and marketing efforts with unaffiliated third parties. We reserve the right to disclose the Non-PII in raw form, without restriction, with the understanding that we will contractually require any entity with whom we share the Non-PII not to reverse engineer the Non-PII, or in any way to attempt to personally identify any individual represented by the research. We may disclose Non-PII obtained through our delivery of advertisements and from third parties without restriction.
We retain the information collected through our Values Targeting services for a period of up to ten years.
If you do not wish for us to maintain information about you for the purpose of targeting you with advertisements, you may choose to opt-out in a number of ways: through an opt-out in the footer of the Website, by clicking here, or by declining or deleting your Cookies by following the instructions for cookie refusal or deletion in your web browser, with the understanding that if you decline or delete cookies through your browser, you may not be able to use all of the features and functions of our Website or other websites. In addition, you may opt out of receiving retargeted ads from our ad server DoubleClick or our data partners by opting out at (http://www.networkadvertising.org/managing/opt_out.asp#) or http://www.aboutads.info/choices/. Please note, however, that opting out will not prevent us from delivering generic advertising to you. It will simply prevent us from identifying you as a user to whom we have previously delivered certain advertising.
Resonate has implemented reasonable security measures to help protect your PII in an effort to prevent loss, misuse and unauthorized access, disclosure, alteration and destruction. No method of transmission over the Internet or method of electronic storage is 100% secure; as a result, while the company strives to use commercially reasonable standards to protect your information, we cannot guarantee absolute security.
Resonate Insights, Inc.
Attn: Privacy Officer
11720 Plaza America Drive
Reston, VA 20190