Our Insights

Do Your Insights Have Reach?

There is data and then there are insights. Insights give brands real understanding into how human values impact purchase decisions. This is what Resonate calls Reach.

• Heavy Social Media Users are price conscious
• Dads are 64% more likely to stop buying a product after a recall
• Brand Loyal Moms love their brands and the planet
• Brand Loyal Moms put climate change as top of their list of society’s problem
• Time Crunched Moms are more likely to have a Master's degree

• Green consumers are more likely to be Boomers
• Heavy Social Media Users are less likely to buy online
• Dads are 40% more likely to buy a product based on company involvement with an issue that is important to them
• Light Social Media Users spend twice as much as Heavy Social Users
• Health Conscious Moms want to be the first to know
• GenY isn’t green; they talk the talk, but don’t walk the walk
• Price and Health Conscious Moms share a love of camping/fishing and the great outdoors