Rely on one online campaign to move consumers through the entire funnel from awareness to action:

The campaign rushed consumers through the funnel, influencing congress and exceeding goals. The average post click eCPA declined through the duration of the campaign. 12% of the response was post click. Insight: women sent 3x more letters. Call us to find out more.

Collaborate with the Client to achieve every complex step required to reach the goal:

  • Mine previous campaign data for consumers in ‘mid’ funnel &  those who have responded to related messaging
  • Adjust the initial audience based on Resonate’s insights, reaching consumers that:
    • Value protecting their financial security
    • Oppose government intervention
  • Weekly optimization against the eCPA goal and Resonate audience
    • Report and monitor trends
    • Optimize audiences and sites against eCPA
    • Identify look-a-like audiences to broaden effective reach

 

 

 

 

 

 

 

THE RESULTS The campaign pushed consumers through the funnel, influencing congress and exceeding goals: • The average post click eCPA declined through the duration of the campaign • 12% of the response was post click • Congressional action was influenced sooner than anticipated saving 15% of original budget Insight: women 3x more letters