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Ad Specs & Procedures

Resonate accepts the standard list of ad sizes and formats. Our procedures are industry standard, but please review them. If you have any questions, contact your sales representative.

Accepted Sizes & File Formats

Standard Ads

  • Standard image formats accepted = GIF, JPG, PNG
    • Maximum file sizes = JPG/GIF should not exceed 40k
  • Rich Media formats accepted = JavaScript, HTML, Flash (SWF)
    • Maximum file sizes = Resonate hosted files may not exceed 100K; no limit on creative hosted elsewhere
    • Flash files must open in a new browser and can only have 1 click through link
    • We require a back-up .jpg or .gif file to accompany all rich media ads
  • Ad Sizes accepted = Standard IAB Ad Units
    • 300x250
    • 728x90
    • 160x600
    • 300x600
  • Animation: Animation length may not exceed 15 seconds; animation may loop up to 3 times
  • Audio must be user-initiated via click
  • All ads with white or light background must include a black 1-pixel border around the ad
  • Max Flash Frames Per Second - 30

 

Rich Media/Expandable Ads

  • Rich Media formats accepted = JavaScript, HTML, Flash (SWF)
    • Maximum file sizes = Resonate hosted files may not exceed 100K; no limit on creative hosted elsewhere
    • Flash files must open in a new browser and can only have 1 click through link
    • Flash versions 8-10 accepted
    • We require a back-up .jpg or .gif file to accompany all rich media ads
  • Ad sizes/maximum expansion on HTML (creative pixel size includes banner and panel):
    Banners Size Maximum Expandable
    728x90 728x315
    300x250 600x250
    160x600 600x600
  • Animation length may not exceed 15 seconds; animation may loop up to 3 times
  • Audio must be user-initiated via click
  • Method of expansion and un-expansion must be the same (i.e., mouse-over or click)
  • Mandatory "Close" button in top right corner (unless mouse-over)
  • All ads with white or light background must include a black 1-pixel border around the ad
  • All expandable ads must be able to detect page edge and expand accordingly
  • No restrictions on hotspot location or size
  • Resonate does not support floaters, pop-ups, or interstitials
  • Third party hosted rich media ads accepted
    • Initial file load may not exceed 40k
    • Polite or expanding load may not exceed an additional 100k
    • No limit on streaming video load
    • Subsequent or progressive load may not exceed 2.2mb for video
    • Max panel weight for expandables is 4 panels at 100k

 

Video Pre-Roll Ads:

  • All formats accepted
  • VAST 2.0/VPAID accepted
  • Under 100mbs for raw video files
  • 4:3 aspect ratio
  • 400x300 size
  • 30 fps 0:15 or 0:30 second duration only
  • Audio Codec: mp3
  • Facebook and Twitter sharing (optional)
  • Companion Banner (optional)
    • iFrame tag for a static (GIF, PNG, JPG) or dynamic (flash) companion
    • Creative Asset Files BRX (GIF, PNG, JPG)
    • Sizes: 300x250
    • File size: 30K or less
    • Click-throughs must open a new window
    • Looping: 3 loops, 15 seconds maximum

Video In-Banner Ads

  • Third party tags accepted
    • Audio must be user initiated via click
    • Video must be user initiated via click or rollover (in some instances units for click and rollover may be required)
    • Video controls must include at least a pause, play, and mute button
  • Under 100mbs for raw video files
  • 6:5 aspect ratio
  • 300x250 size
  • 0:15 second (recommended)
  • Facebook and Twitter sharing (optional)
  • 300x250 “Teaser” frame required (GIF, PNG, JPG)

Mobile

Smartphones:

  • Either In-page or Docked
  • Sizes
    • 320x50 (preferred)
    • 300x50
    • 300x250
  • <40k max file size

Tablets:

  • Either In-page or Docked
  • Sizes
    • 728x90
    • 300x250
  • <40k max file size
  • Expandable up to 600x600

General Advertising Specifications

  • All ads with white or light background must include a black 1-pixel border around the ad
  • Click tag must be associated to its own button; button needs to also be the full size of the image
  • Flash files must open in a new browser and can only have 1 click through link
  • We require a back-up .jpg or .gif file to accompany all rich media ads
  • If providing SWF assets to Resonate, the click tag action script should be as follows:

    on (release) {getURL(clickTAG, "_blank");
    }


    This click tag is case sensitive

3rd Party Rich Media Vendors

We work with many 3rd-party rich media vendors, including but not limited to, those listed below:

  • Atlas
  • Eyewonder
  • Bluestreak
  • Mixpo
  • Brightroll
  • Oggifinoggi
  • DART
  • Pointroll
  • Eyeblaster
  • Unicast

 

Advertising Submissions Procedures & Deadlines

Submission Procedures

  • Static images must be sent in a zip file
  • All 3rd party tags must be sent in a notepad document
  • Resonate has both click-tracking and cache-busting capabilities, and requires that both tokens are inserted into all creative that runs on our server
  • All creative submissions must be accompanied with a click-through URL
  • We require a back-up .jpg or .gif file to accompany all rich media ads

Submission Deadlines

Creative Type Recipient Days Prior to Campaign Start
All Rich Media & Static Images Resonate Account Manager 3 days prior to start
Flash Campaigns
(where Resonate is serving the creative assets)
Resonate Account Manager 5 days prior to start

  • All creative components must be tested and approved by Resonate prior to launch of campaign
  • The redirect/landing page must be live at least 24 hours before the start of the campaign

Political/Public Affairs clientele:
"PAID FOR BY" Creative: Submitting an additional version of your creative with "Paid for by" on the bottom corner of the creative will increase the number of sites your ads can run on. This creative will only run on sites that specifically request this language be added to the creative.

Pharmaceutical clientele:
  • Scrollable blackbox warning must be present on all ads
  • All pharmaceutical ads must be in rich media; scrollable features cannot be accommodated in animated Gif/Jpeg files

 

Facebook Exchange Ad Specs

FBX Standard RHS Creative Specification

  • Headline: 25-character limit; 1-character minimum; 20-character limit per individual word
  • Body Copy: 90-character limit; 1-character minimum; 20-character limit per individual word
  • Image: 100x72 static image (accepted formats: jpg, gif, png) or larger with 1.39:1 aspect ratio.
  • Landing page URL: 800-character limit; 3rd-party click trackers are accepted. Please QA to ensure that the subsequent chain works properly, e.g., from ad server to LP
  • Both Title and Body text have the following constraints:
    • Cannot start with punctuation
    • Cannot have duplicate consecutive punctuation characters with the exception of 3 periods...
    • Words cannot be greater than 20 characters in length
    • Only 2 consecutive 1 character words are allowed
    • Cannot consist entirely of capital letters
    • Double spacing is not allowed
    • The following characters are not allowed:
      • IPA Symbols
      • Diacritical Marks
      • Superscript and Subscript characters with the exception of ™ and ℠
      • The following characters \^~_={}[]|<>

General Standard Ad Best Practices

  • Volume: We recommend running between 4 (2 images X 2 copy) and 9 (3 images X 3 copy) total creatives
  • Text: Include a strong call to action, and highlight sales and promotions if applicable
  • Images: Test various image types if assets are readily available. Categories include people, products, logos, and offer-based images. If these types of image are unavailable, just use 2 or 3 of the top-performing images from an existing Facebook campaign, or from display

Page Post Ads (News Feed or RHS)

The type of PPA available to FBX is known as a Link ad. Other formats such as Video, Photo, etc, are not available on FBX for the foreseeable future.

  • Dimensions - Large format: recommended 1200x627, minimum 600x315. Small format: recommended 200x200, minimum 154x154.
    • Images 600x315 or larger (1200x627 recommended for maximum resolution) appear in a large format layout with a strict 1.9:1 aspect ratio enforced. Images 200x200 and smaller (absolute minimum 154x154) will appear in a smaller format.
  • ​Recommended k-size: 50k. Max 2MB.
  • Specs:
    • Please note overall text limits:
    • Message (500 char max) - a summary/headline for the post.
    • Link URL (800 char max) - aka click through URL. NOT for display
    • Link Name (100 char max) - the title of the page the user is linking to.
    • Link Domain for display –(100 char max, 1 line max) the domain of the landing page (e.g. www.resonateinsights.com). Do not include the "http://" or "https://" prefix.
    • Description - a secondary note to users. (200 char max)
    • Creative text limit:
  • Please note that your brand logo will automatically be pulled in from your FB page to appear in the top left corner of the News Feed ad.

 

 

RESTRICTIONS

  • Links to Facebook destinations: Page Post Ads CANNOT link to Facebook pages. FBX is purely for off-site objectives and any on-Facebook marketing objectives can be better achieved through other Facebook ad products. If you try creating a PPA that links to somewhere on facebook.com, you will receive the error "Invalid RTB Spec, Invalid Page Post To Sponsor – The specified page post cannot be sponsored."

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