Accepted Sizes & File Formats

Standard Ads

• Standard image formats accepted = GIF, JPG, PNG
  • Maximum file sizes = JPG/GIF should not exceed 40k
• Rich Media formats accepted = JavaScript, HTML, Flash (SWF)
  • Maximum file sizes = Resonate hosted files may not exceed 100K; no limit on creative hosted elsewhere
  • Flash files must open in a new browser and can only have 1 click through link
  • We require a back-up .jpg or .gif file to accompany all rich media ads
• Ad Sizes accepted = Standard IAB Ad Units
  • 300x250
  • 728x90
  • 160x600
  • 300x600
• Animation: Animation length may not exceed 15 seconds; animation may loop up to 3 times
• Audio must be user-initiated via click
• All ads with white or light background must include a black 1-pixel border around the ad

Rich Media/Expandable Ads

• Rich Media formats accepted = JavaScript, HTML, Flash (SWF)
  • Maximum file sizes = Resonate hosted files may not exceed 100K; no limit on creative hosted elsewhere
  • Flash files must open in a new browser and can only have 1 click through link
  • We require a back-up .jpg or .gif file to accompany all rich media ads
• Ad sizes/maximum expansion on HTML (creative pixel size includes banner and panel):

  Banners Size	Maximum Expandable
  728x90	728x180
  300x250	600x250
  160x600	320x600

• 'Animation: Animation length may not exceed 15 seconds; animation may loop up to 3 times
• Audio must be user-initiated via click
• Method of expansion and un-expansion must be the same (i.e., mouse-over or click)
• Mandatory "Close" button in top right corner (unless mouse-over)
• All ads with white or light background must include a black 1-pixel border around the ad

Video Pre-Roll Ads:

• FLV format (ON2 VP6 codec)
• 4:3 aspect ratio
• 400x300 size
• 30 fps
• 0:15 or 0:30 second duration only
• Audio Codec: mp3
• Companion Banner (optional)
  • iFrame tag for a static (GIF, PNG, JPG) or dynamic (flash) companion
  • Creative Asset Files BRX (GIF, PNG, JPG)
  • Sizes: 300x250
  • File size: 30K or less
  • Click-throughs must open a new window
  • Looping: 3 loops, 15 seconds maximum

General Advertising Specifications

• All ads with white or light background must include a black 1-pixel border around the ad
• Click tag must be associated to its own button; button needs to also be the full size of the image
• Flash files must open in a new browser and can only have 1 click through link
• We require a back-up .jpg or .gif file to accompany all rich media ads
• If providing SWF assets to Resonate, the click tag action script should be as follows:

This click tag is case sensitive

3rd Party Rich Media Vendors

We work with many 3rd-party rich media vendors, including but not limited to, those listed below:

• Atlas
• Bluestreak
• Brightroll
• DART
• Eyeblaster
• Eyewonder
• Mixpo
• Oggifinoggi
• Pointroll
• Unicast

Advertising Submissions Procedures & Deadlines

Submission Procedures

• Static images must be sent in a zip file
• All 3rd party tags must be sent in a notepad document
• Resonate has both click-tracking and cache-busting capabilities, and requires that both tokens are inserted into all creative that runs on our server
• All creative submissions must be accompanied with a click-through URL
• We require a back-up .jpg or .gif file to accompany all rich media ads

Submission Deadlines

• All creative components must be tested and approved by Resonate prior to launch of campaign
• The redirect/landing page must be live at least 24 hours before the start of the campaign

Political/Public Affairs clientele:

"PAID FOR BY" Creative: Submitting an additional version of your creative with "Paid for by" on the bottom corner of the creative will increase the number of sites your ads can run on. This creative will only run on sites that specifically request this language be added to the creative.

Pharmaceutical clientele:

1. Scrollable blackbox warning must be present on all ads
2. All pharmaceutical ads must be rich media; scrollable features cannot be accommodated in animated Gif/Jpeg files