About the Company
Resonate, founded in 2008, has pioneered a new model for using “Big Data” to develop a sophisticated understanding of consumer values, attitudes and beliefs. Marketers need to understand “why” the audiences they target take action. Resonate answers that question, while making it simple to put that knowledge to work creating positive results for political campaigns and marketing initiatives.
Resonate’s unique approach goes beyond traditional targeting criteria such as demographics and interests. Political campaigns, advocacy groups, and major corporations now use Resonate’s Values-Based Big Data to target their ad campaigns based on viewers’ otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, or interest in innovation.
Resonate’s investors include Revolution Growth, Greycroft and iNovia.
Resonate is headquartered in Reston, Va. with offices in Chicago, Los Angeles, New York and Washington D.C.