Resonate is proud to have enabled great brands and great causes to meet their goals, continually gaining insight into their audiences.

 

Blog Posts

Insights With Benefits (For 2012+)

It’s the end of the year and each email brings another list.  The majority try to chronicle the best, worst or most important events of 2011.  The best recognize the true game changers, the real losses and the unexpected surprises that made 2011 so interesting.

 

Holiday Gift Values; No Not That Kind of Value!

You just opened the most beautifully wrapped box in the room. Everyone stares and you gasp. It’s the ski sweater you gave your cousin two years ago; Love Dad! At that moment you vow re-gifting must stop, or at least re-gifting your gifts ends today. Now it’s the holidays again, and you have no time but one very long list. You can’t afford to buy everyone an iPad. Besides there is always the possibility that even the dearest friend or relative will re-sell it on eBay. 

 

The Fiscal Moderates: A Whole New Center

No new news: the economy remains the central issue in politics at every level: local, state and national. Winning elected office in 2012 requires a finely tuned understanding of where a particular electorate stands on fiscal issues. Success also means avoiding the zero-sum game. Winning a higher percentage of a small ideological group might not get the job done. Attaining or retaining office could be a matter of earning the vote of a smaller percentage of a large ideological group.

 

News

Resonate Ready to Revolutionize Big Data through Breakthrough in Values Marketing

Backing from Revolution Growth Fuels Expansion; Resonate Announces Plans to Transform Online Marketing With New Insights on the Unanswered Question: Why Do Consumers Respond? More.