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March 11 Andy Hunn

2013 Digital Media Power Players

As AlwaysOn Network announces its 2013 Digital Media Power Players list, we’re pleased to see Ted Leonsis & Steve Case from Revolution... More.

February 26 Sung Shin

Nobody saw my ad, yet my eCPA was fantastic!

comScore’s Digital Future In Focus Report for 2013 states that 31% of ad impressions aren’t seen online. When you couple this with faulty... More.

February 25 Bryan Gernert

Putting Agile Marketing Into Action

There was a great byline on CMO.com recently that highlighted the adpotion of Agile Marketing, including the desire of senior brand marketers to... More.

February 21 Andy Hunn

Optimizing for Metrics that Count

Resonate’s data has long proven that optimizing campaigns for clicks will get you clicks… not customers. And Quantcast’s... More.

Holiday Gift Values; No Not That Kind of Value!

Submitted by Kathy Sharpe on December 15, 2011

You just opened the most beautifully wrapped box in the room. Everyone stares and you gasp. It’s the ski sweater you gave your cousin two years ago; Love Dad! At that moment you vow re-gifting must stop, or at least re-gifting your gifts ends today. Now it’s the holidays again, and you have no time but one very long list. You can’t afford to buy everyone an iPad. Besides there is always the possibility that even the dearest friend or relative will re-sell it on eBay.

The Fiscal Moderates: A Whole New Center

Submitted by Nick Tabbal on November 28, 2011

No new news: the economy remains the central issue in politics at every level: local, state and national. Winning elected office in 2012 requires a finely tuned understanding of where a particular electorate stands on fiscal issues. Success also means avoiding the zero-sum game. Winning a higher percentage of a small ideological group might not get the job done. Attaining or retaining office could be a matter of earning the vote of a smaller percentage of a large ideological group.

Where Door-to-Door and Digital Collide

Submitted by Lauren Kreisberg on October 31, 2011

Last Sunday, as I was enjoying doing absolutely nothing, my doorbell rang. Naturally, I assumed it was a salesperson. My husband hates salespeople, but I’m a little more sympathetic, having done sales in the past. So when I answered the door, I was pleasantly surprised to find a staffer from my political party’s state committee standing on my doorstep asking for me. I was about to be ID’ed!

Social Media Users: Getting To Know You

Submitted by Nick Tabbal on September 19, 2011

We published a blog post last month that identified Heavy Social Media Users and then looked at their purchase behavior. With marketers spending substantial portions of their budget on social platforms we thought it was worthwhile to understand how, or if, this investment would pay off in product purchases.

Now We Need the Power of Why

Submitted by Laura Petersen on August 24, 2011

For, far too long marketers haven’t been asking enough questions about the consumer. Their age, income and what they do online are all interesting to know and do provide a loose guide to what motivates a purchase. But, when it comes down to it consumers don’t purchase based on their demos or site visits; they make purchasing decisions based on their Values. To get to that level of insight marketers need to ask a different question. WHY?

The Marriage of Creative and Data

Submitted by Sung Shin on August 1, 2011

A few weeks ago, I presented the problem in the industry in servicing brands: 'The Death of Creative at the Hands of Data '. If we’ve lost our focus around the importance of creative and replaced it with irrelevant data, is there a way to bring creative and relevant data or insights in line into a happy union? Now there is: Brand Values Optimization.

The Death of Creative at the Hands of Data

Submitted by Sung Shin on July 18, 2011

“More product is moved through emotion than rational fact. Advertising is the process of changing attitudes”.

This quote from Randall Rothenberg, President of the IAB, was part of a presentation last month at the IAB Innovation Days. It highlighted the need to focus on creative in the display advertising industry and it’s a quote that has stuck in my mind for various reasons.

Cause Marketing – Ready for Primetime

Submitted by Andy Hunn on July 11, 2011

I recently attended two of the key trade shows related to cause marketing, sustainability, and corporate social responsibility (CSR). While the ‘dark Greens’ preached the gospel of sustainability, over the past several years, early thought leading companies have proven that there is big potential by being truly Purpose-driven. Here are some of the conclusions I drew from these experiences:

Powering The Online Activist Pipeline

Submitted by Bryce Cullinane on June 17, 2011

In my first of many blog posts here at Resonate (some of which will be more technical than others), I want to talk at a high level about the opportunity that online advertising presents for driving activist engagement in 2012.

The numbers are straightforward.

As of June 2011, there are roughly 160 million adults online, and in 2010, many of them took action online:

It’s My Bucket, and I Like It (Today)

Submitted by Bryan Gernert on June 7, 2011

I woke up this morning to find that Resonate Networks had been put in a bucket. Not just any old bucket and not just by any old bucket builder. Resonate Networks is now listed among the Targeting Networks in Terry Kawaja’s new Display Landscape Map http://on.wsj.com/k9yeFE.